"The launch was the largest, loudest marketing event Starbucks has ever executed."
Howard Schultz, CEO, Starbucks
"Can you believe I'm performing live inside an M&M in the middle of Herald Square?"
Lee DeWyze, American Idol Winner
KFC "Face from Space"
"We wanted an out of this world way to launch our new look of the future..."
Graham Allan, President of KFC International
"Driving the DuPont Chevrolet through the streets of New York is one of the coolest things I've ever done."
Jeff Gordon, NASCAR Champion