Posted by Keith Green on Mon, Mar 29, 2010
Recently, I wrote about how mobile marketing-at least as far as the event and experiential marketing industry is concerned- has suffered from an identity crisis since the mobile phone industry has inadvertently hijacked the term "mobile marketing."
For those of us in the event marketing industry, "mobile marketing" always meant taking a brand's message on the road as part of vehicle-based mobile marketing program designed to reach a target audience in the right place at the right time. These days, when somebody mentions "mobile marketing," more than likely you think of being engaged by an advertiser via your mobile phone.
Now, another event marketing term is going by the wayside as authorities in Philadelphia are combating violent "Flash Mobs" that have popped up throughout the city. According to this article in today's Philadelphia Inquirer, last weekend "teenagers gathered using social-networking sites like Facebook, MySpace and Twitter. By spreading the word on line, the kids were able to gather a big crowd. For a brief time, these teens fought in the streets, a few bystanders were beaten up, and several shops were vandalized."
Certainly, this is discouraging in a number of ways, with the senseless violence and vandalism being at the top of the list.
But somebody has coined the term "Flash Mob" for this type of activity and turned it into something negative. It used to be that a "Flash Mob" was something creative and fun, where people would "spontaneously" merge together in a public place for a cause or for a brand's new campaign.
This morning I googled "Flash Mob" and the negative aspect of this term is now the third listing.
Utilizing Flash Mobs are part of Synergy's took kit that we pitch to clients for ideas. It looks like our agency and others involved in the industry-along with brands looking to utilize this idea-will have to find a new moniker for this cool concept.
If you were a brand or agency, would you now pitch a "Flash Mob" for your next event? Either way, it looks like part of Synergy's next brainstorm will be dedicated to coining a new term for our next "Flash Mob" pitch.
In the meanwhile, enjoy this great video of an "old-fashioned" flash mob.
Posted by Keith Green on Fri, Mar 19, 2010
Last night in New York City, Synergy Events teamed up with Paine PR for an exciting launch event that unveiled Pampers new high performance diapers.
The celebrity-driven event drew a huge media contingent, but the real stars of the night were the babies who were on hand who tried out the revolutionary, high-tech Swaddlers and Cruisers with Dry Max in a special play area.
The red carpet event at Helen Mills Theater featured celebrities Padma Lakshmi, (Top Chef) academy award winning actress Marcia Gay Harden, actresses Ana Ortiz, (Ugly Betty) and Kelly Rutherford (Gossip Girl) and actor Matthew Settle (Gossip Girl); actress/singer Geraldine Bazan; Team USA Medalists Chad Hedrick and athlete Noelle Pikus-Pace; and mom designer Liz Lange, who designed a fashionable diaper clutch just for the product.
Dry Max technology offers premium leak protection as it helps lock in wetness for up to 12 hours and is up to two times drier than other leading brands. Not only do the diapers offer comfort and flexibility to both babies and parents, the diapers are better for the environment since they are especially designed to reduce energy demand and solid waste.
"After years of research, we are celebrating that our new Pampers Swaddlers and Cruisers with Dry Max have finally arrived on store shelves, featuring benefits that will score big with parents and babies while being one step better for the environment," said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. "Just like the way technology is getting thinner, smaller and better than before, so is our new diaper line.
Photo: Actress Kelly Rutherford and daughter Helena Grace, along with actor Matthew Settle, at the Pampers Dry Max launch event in New York City. (Synergy Events)
Posted by Keith Green on Tue, Mar 09, 2010
Synergy Events, an award-winning experiential marketing agency that specializes in mobile marketing tours, PR Events, PR Stunts, Product Launches and Sponsorship Activation Programs, is seeking an event marketing professional to work at the company's headquarters in Ocean, NJ.
The company's clients include industry leading brands, PR agencies, Fortune 100 companies, and professional sports leagues and governing bodies.
The event marketing professional will ideally have entry to mid-level promotional and marketing experience and will provide logistical support to the company's Account Management Team on various projects.
Specifically, the candiate will:
- Provide support to develop and implement key accounts including including staffing, permitting, signage and event design/production.
- Correspond with clients, manage logistics and participate in brainstorms.
- Assist with on-site and in-market execution of events and promotions.
- Recruit staff, conduct research and provide administrative support.
- Manage program budgets.
The candidate will gain experience and skills in:
- Developing and executing event/promotion logistics and operations.
- Communicating with clients on conference calls, in writing and in-person.
- Managing accounts, projects, staff and time.
- Hiring staff.
- Generating concepts and proposals for new business development.
Qualifications:
- Bachelor's degree in marketing, communications, business or related field.
- 1-2 years event marketing/planning experience.
- Highly organized.
- Solution and detail oriented.
- Positive and energetic attitude.
- Team player.
- Customer/client service focused.
- Willing to travel.
- Strong verbal and written communication skills.
- Committed to a stellar performance in the office and at events.
- Keen sense of urgency to complete responsibilities in a timely manner.
This is a full-time position that offers excellent benefits, a competitive salary and the opportunity to be part of a dynamic company that is a respected leader in the event marketing field.
Qualified candidates should submit their resume, cover letter, and references via email to:
Synergy Events
Attn: Human Resources
email: infoATsynergyevents.com
NO phone calls please!