Posted by Keith Green on Mon, Jun 29, 2009
OCEAN, NJ (April 27, 2009) - Synergy Events, a full-service, independent event marketing agency located in Ocean, NJ, won a Silver Ex Award at the Ex Awards Gala in Chicago this week. The prestigious Ex Awards had more than 700 entrants from 19 different countries.
Synergy received an Ex Award for the category Best Vehicle Design (Less than 18 wheels), a 24-foot Glass Box Truck that housed three individual money machines that swirled faux money. The vehicle based program was called "Wachovia on Wheels" designed to help promote the larger Wachovia Way2Save Challenge Tour, which was a 12 city, nationwide program designed to drive awareness for Wachovia's new Way2Save product.
Wachovia introduced Way2Save in early 2008 as an automatic savings program to help consumers save money by transferring $1 from their checking account into a special savings account each time customers make purchases with their Check Cards or make payments electronically.
The tour helped Wachovia far exceeded its media impression goals (658 million actual vs. a 100 million goal) and account activation numbers (1.3 million for 2008 vs. 100,000) that were related to the tour.
The Ex Awards were launched in 2002 and have become the event industry's most prestigious honor, the only global awards program dedicated entirely to live marketing and the only marketing recognition effort in the world judged solely by brand-side marketers. The competition is open to marketers, agencies, suppliers, and manufacturers involved in the event, sponsorship, mobile, hospitality, production, nightlife, retail, tradeshows, and field-marketing arenas.
Synergy Events specializes in mobile marketing tours, PR events, product launches, and sponsorship activation platforms for its sports and consumer-based clients.
For more than 16 years, Synergy has represented Fortune 100 companies, global consumer brands, sports sanctioning bodies and top PR firms. The company has executed events in more than 150 markets at thousands of venues, high-profile consumer locations and at the world's top sporting events.
Synergy's home office is located strategically in Ocean, NJ, just 50 miles from New York City and within 200 miles of four of the top eight media markets.
Media Contact: Keith Green at Synergy Events: 732-493-4210 ext. 203 or via email kgreen@synergyevents.com