Posted by Keith Green on Thu, Feb 18, 2010
A PRSA-NY workshop on Experiential Marketing is set for Thursday, March 4 at the Museum of Modern Art in New York City, and Synergy Events is honored to be part of the panel.
The evening program, "Leveraging Experiential Marketing to Drive PR: Planning and Executing Buzz-Worthy Events in New York City" will offer a guide to planning and executing experiential marketing events in New York City and beyond, whether it's product launch at the Museum of Modern Art, a PR stunt in Times Square, a guerrilla marketing event on the streets, or a mobile marketing tour with dozens of stops throughout the country.
The workshop, which will run from 6:00 p.m. to 7:30 p.m. and include admission to the Museum at the conclusion of the program, will also cover tips on staffing, site selection, logistics, permitting and budgets. A top 10 list of successful event tactics will also be discussed.
Panel speakers are:
- Keith Green, Vice President of Marketing & Communications, Synergy Events
- Kim Mitchell, Chief Communications Officer, Museum of Modern Art
- Nicholas Apps, Director of Special Programming and Events, Museum of Modern Art
Mary Buhay, Senior Director of Marketing for Gibbs & Soell Public Relations and Vice-President of Programming for PRSA-NY, will moderate the panel.
PRSA-NY members, ($55) non-members ($75) and students ($25) can register online here or download a registration form. Students are required to show I.D. upon arrival.
Throughout our 17 years, Synergy Events has planned and executed 9,000+ events in more than 150 markets and won dozens of industry awards. We work with Fortune 100 companies, global brands, top PR agencies and professional sports sanctioning bodies to create mobile marketing tours, PR events/stunts, product launches and sports sponsorship activation programs.
Photo credit: Timothy Hursley, copyright 2010.
Posted by Keith Green on Tue, Sep 08, 2009
Thousands of tennis fans of all ages packed SmashZone at Arthur Ashe Kids Day on Saturday at the new Indoor Tennis Center at the US Open.
SmashZone is a state-of-the-art, 20,000 square foot interactive tennis experience that will be open every day of the US Open starting Monday through the Men's Singles Final on Sunday, September 13. Synergy Events is executing SmashZone for the USTA.
Among other activities, fans will have the opportunity to play tennis, measure how fast they serve, announce a US Open highlight, receive a souvenir photo and test their footwork and hand-eye coordination.
SmashZone hours of operation will vary depending upon daily match schedules. For more information, visit www.usta.com.
Be sure to check back to Synergy 101 throughout the tournament for SmashZone updates, photos and video!
Posted by Keith Green on Thu, Sep 03, 2009
Ocean, NJ (September 3, 2009) – Synergy Events has been retained by the United States Tennis Association (USTA) to create and operate SmashZone, a state-of-the-art, 20,000 square foot interactive tennis experience free for all fans attending the US Open.
“We are thrilled to partner with the USTA to give US Open fans the opportunity to participate in fun and engaging tennis activities,” said Peter Hurley, president of Synergy Events. “SmashZone is designed to spike participation in tennis, encourage league play and extend fans’ memories beyond their US Open experience.”
The premier fan interactive attraction in tennis, SmashZone returns to the 2009 US Open after a three-year hiatus. Located in the Indoor Training Center, the 20,000-square-foot interactive experience features the QuickStart Tennis play format (tennis scaled to size for kids) on two courts, as well as on “Center Court” where there will be revolving programming each day, including special guest appearances, games, contests and exhibitions. Other activities include a Fast Serve Cage, “American Express Challenge a Pro,” “The Training Zone,” a state-of-the-art electronic backboard, “You Call the Shots” where fans can become sports broadcasters, and tennis video games.
“We chose Synergy Events for their creative approach to SmashZone and their unparalleled experience at world class sporting events,” said Kathleen Francis, Marketing and Development, Managing Director, USTA. “We are excited that people from all over the world will be able to experience the premier fan interactive in tennis at the US Open.”
SmashZone officially debuted on Saturday August 29th for Arthur Ashe Kids’ Day and will remain open through the Men’s Singles Final on Sunday, September 13.
For more information, visit www.usopen.org
About USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with 730,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open.
In addition, it owns the 94 Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics, build character and strive for excellence. For more information on the USTA, log on to usta.com.
About Synergy Events
Synergy Events specializes in mobile marketing tours, PR events, product launches, and sponsorship activation platforms for its sports and consumer-based clients.
For more than 17 years, Synergy has represented Fortune 100 companies, global consumer brands, sports sanctioning bodies and top PR firms. The company has executed events in more than 150 markets at thousands of venues, high-profile consumer locations and at the world's top sporting events, including the Daytona 500, Final Four, Olympics, Super Bowl and many others.
Synergy's home office is strategically located in Ocean, NJ, just 50 miles from New York City and within 200 miles of four of the top eight media markets.
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Contact:
Keith Green
Vice President
Marketing & Communications
732-493-4210 ext. 203
kgreen@synergyevents.com
Posted by Keith Green on Tue, Jun 16, 2009
Golf Digest InviteThe U.S. Open Championship returns to the New York City area next month as the world's best golfers descend upon Bethpage Black on Long Island. To celebrate the occasion, Golf Digest and the USGA will transform Vanderbilt Hall in Grand Central Terminal to bring the U.S. Open to the heart of New York City.
The fun, free, interactive event will be held from 7:00 a.m. to 7:00 p.m. on Thursday June 18 and Friday, June 19. It will feature a viewing area with coverage of the first two rounds of the Championship, a photo are where consumers can have their pictures taken with a replica of the U.S. Open trophy, video stations featuring a Virtual U.S. Open created by World Golf Tour in conjunction with the USGA, artifacts from the USGA museum and U.S. Open logo apparel by Peter Millar available for sale.
Synergy is working with Golf Digest and the USGA on the event, so be sure to stop by and see us on June 18 and June 19 at Vanderbilt Hall!