US Open Ticket Sales Activation at Times Square Draws Big Crowd

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Yesterday at Times Square in New York City, Synergy Events partnered with the USTA for a fun experiential event to promote the first day of ticket sales for the US Open.

From 9:00 a.m. to 2:00 p.m., fans participated in tennis-themed skills contests on a mini US Open court that Synergy Events built for the day. Fans also had the opportunity to have their picture taken with the US Open trophy, meet Patrick McEnroe and buy tournament tickets and merchandise.

Good Morning America covered the event, as anchor JuJu Chang hit balls with McEnroe to promote the first day of ticket sales and encourage fans to stop by and participate. Fans lined up as early as 7:30 a.m. on a perfect day to play tennis.

Fans who missed out on the event and did not purchase US  Open tickets on the first day of sales can visit www.usopen.org.

The event kicked off what will be a busy activation season for the tournament. Typically, many companies hold events throughout the summer to promote their brand and the tournament, which this year runs from Monday, August 30 to Sunday, September 12.

Synergy Events and the got milk? Great Gallon Give

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got milk?

Some lucky consumers got free milk at Times Square in New York City yesterday as Synergy Events teamed up with Weber Shandwick and the Milk Processor Education Program to launch "The Great Gallon Give."

The event was featured on Good Morning America.

The new program-part of the National Milk Mustache ‘got milk?' Campaign-will give away hundreds of thousands of gallons of milk (the equivalent of more than three million servings) to help raise awareness of the important role milk plays in building strong families.  Synergy is executing these 20 experiential events from from coast-to-coast to give out the free gallons. Families can also register to win a year's free supply of milk and find out if the "Great Gallon Give" is coming to their city at www.whymilk.com.

The "Great Gallon Give" will also make it possible to help families in need by passing a virtual gallon of milk to friends on Facebook www.Facebook.com/MilkMustache.  For every virtual gallon passed, $1 will go to Feeding America, up to $100,000. Feeding America is the country's largest network of food banks that serves more than 25 million people facing hunger in this country.  In addition, milk processors will be donating thousands of real gallons of milk to local food banks in the Feeding America network.

Synergy Events also plans and executes the annual got milk? Milk Mustache Mobile Tour that visits more than 75 cities annually. That tour kicks off in the spring and continues throughout the summer.