Posted by Keith Green on Tue, Jun 08, 2010
Yesterday at Times Square in New York City, Synergy Events partnered with the USTA for a fun experiential event to promote the first day of ticket sales for the US Open.
From 9:00 a.m. to 2:00 p.m., fans participated in tennis-themed skills contests on a mini US Open court that Synergy Events built for the day. Fans also had the opportunity to have their picture taken with the US Open trophy, meet Patrick McEnroe and buy tournament tickets and merchandise.
Good Morning America covered the event, as anchor JuJu Chang hit balls with McEnroe to promote the first day of ticket sales and encourage fans to stop by and participate. Fans lined up as early as 7:30 a.m. on a perfect day to play tennis.
Fans who missed out on the event and did not purchase US Open tickets on the first day of sales can visit www.usopen.org.
The event kicked off what will be a busy activation season for the tournament. Typically, many companies hold events throughout the summer to promote their brand and the tournament, which this year runs from Monday, August 30 to Sunday, September 12.
Posted by Keith Green on Thu, Jun 03, 2010
The US Open will take over Times Square in New York City on Monday, June 7, to launch the first day of the 2010 US Open Ticket On-Sale and celebrate the US Open which will be played in Flushing, N.Y., Monday, August 30 through Sunday, September 12.
Synergy Events is partnering with the USTA for the "US Open Takes Times Square" event that will run from 9 a.m.-2 p.m. The day will feature a wide range of free US Open and tennis activities for people of all ages and skill levels.
"We're thrilled to bring a bit of the US Open from Flushing to the heart of Manhattan," said Harlan Stone, Chief Business & Marketing Officer, USTA. "All sports fans appreciate the world-class tennis, the competition, and the entertainment that the US Open brings each year. By taking over Times Square, we will give everyone a taste of all that our event has to offer and give New Yorkers the opportunity to experience the US Open in a whole new way."
Kiosks also will be available on site for fans to purchase tickets to the day and night sessions of the 2010 US Open, as well as for Arthur Ashe Kids' Day. Fans also can register at the kiosks to win a pair of tickets to the 2010 US Open. One pair will be given out each hour during the event.
"US Open Takes Times Square" will feature a skills and target competition on a miniature US Open style tennis court constructed in Times Square, with participants competing for free US Open tickets, merchandise, and other prizes. Fans can have their photo taken with the US Open trophy and in front of the US Open player wall, featuring life-sized stills of the US Open's biggest stars.
Additionally, Patrick McEnroe, U.S. Davis Cup Captain and General Manager of USTA Player Development, will be present at noon to sign advance copies of his new book, Hardcourt Confidential: Tales from Twenty Years in the Pro Tennis Trenches, which goes on sale June 8.
The 2010 US Open will be held from Monday, August 30 through Sunday, September 12 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y. Arthur Ashe Kids' Day presented by Hess, a full-day tennis and music festival for children and families, will kick off the US Open for the 15th consecutive year and will take place on Saturday, August 28. Tickets for the 2010 US Open and Arthur Ashe Kids' Day can be purchased:
- at www.USOpen.org
- by calling Ticketmaster at 1-866-OPEN-TIX
- at all Ticketmaster outlets
- at the USTA Billie Jean King National Tennis Center box office
In addition, Synergy Events will partner with the USTA for the second consecutive year to present SmashZone, the premier fan interactive in tennis. The 20,000 square-foot experience will be open every day of the tournament starting on Arthur Ashe Kids' Day. SmashZone will feature a wide variety of free tennis-themed activities and games for people of all ages at the Indoor Training Center.
Posted by Keith Green on Thu, Jan 14, 2010
got milk?
Some lucky consumers got free milk at Times Square in New York City yesterday as Synergy Events teamed up with Weber Shandwick and the Milk Processor Education Program to launch "The Great Gallon Give."
The event was featured on Good Morning America.
The new program-part of the National Milk Mustache ‘got milk?' Campaign-will give away hundreds of thousands of gallons of milk (the equivalent of more than three million servings) to help raise awareness of the important role milk plays in building strong families. Synergy is executing these 20 experiential events from from coast-to-coast to give out the free gallons. Families can also register to win a year's free supply of milk and find out if the "Great Gallon Give" is coming to their city at www.whymilk.com.
The "Great Gallon Give" will also make it possible to help families in need by passing a virtual gallon of milk to friends on Facebook www.Facebook.com/MilkMustache. For every virtual gallon passed, $1 will go to Feeding America, up to $100,000. Feeding America is the country's largest network of food banks that serves more than 25 million people facing hunger in this country. In addition, milk processors will be donating thousands of real gallons of milk to local food banks in the Feeding America network.
Synergy Events also plans and executes the annual got milk? Milk Mustache Mobile Tour that visits more than 75 cities annually. That tour kicks off in the spring and continues throughout the summer.