TWITTER AND EVENTS

Brands, news outlets and celebrities are all finding ways to effectively utilize Twitter. It's the newest 2.0 way for people to receive breaking news and information on practically anything.

I wanted to learn from an expert about possibly incorporating Twitter into Synergy's business, so I attended a Twitter 101 course put on by the PRSA-NY chapter and taught by Sandra Fathi of Affect Strategies. The course was helpful and informative, especially as Synergy’s clients continue to explore ways to incorporate social media-and specifically Twitter- into their mobile marketing tours and PR-driven events.

There’s no denying Twitter’s popularity and that individual users, media outlets and even brands love the way the site allows them to immediately communicate with their “followers.”

So what about utilizing Twitter to promote events? It’s one of the latest event marketing trends and it can work. Synergy just completed a 19-city tour with USA Football to promote the Junior World Championships of American Football. The tour included Team USA brand ambassadors tweeting about their experience and promoting the tour via a dedicated website. The tournament concluded this past weekend with Team USA steamrolling Canada 41-3. Ticket sales for the tournament rose more than 600% after the start of the tour.

Another of one Synergy's tours, the got milk? milk mobile mustache tour is also starting to use Twitter #MilkMustache.