HAS MOBILE MARKETING'S IDENTITY BEEN STOLEN?

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I know some executives at Life Lock, the company that helps protect your identify. I need to contact them because writers, bloggers and marketers have contributed to stealing the identity of the original “Mobile Marketing.”

Certain headlines and websites trumpet the pros and cons of “Mobile Marketing”. Just this week, I saw Ad Age touting a Mobile Marketing Guide media kit. Of course, the supplement is all about mobile phone marketing.

Given that Synergy Events plans and executes mobile marketing tours, (along with PR stunts, product launches and sponsorship activation programs) these types of things grab my attention.

Since we can’t stop technology and can only hope to contain it, perhaps those of us in the event marketing industry should come up with a new moniker for our Mobile Marketing. After all, while the future of Mobile Phone Marketing may be bright, companies are still spending billions each year on the original Mobile Marketing concept: mobile tours and experiential programs. And that’s with a sluggish economy and high gas prices.

Any suggestions out there? Perhaps when referring to cell phone advertising it becomes Mobile Phone Marketing and Mobile Marketing Tours are just that… “Mobile Marketing Tours”.

Mobile Phone Marketing may have stolen the identify of the original “Mobile Marketing”, but this is one case where technology will not make something obsolete: the event marketing industry-and the need for brands to connect with consumers on a one-to-one basis via Mobile Marketing Tours and experiential events- has never been stronger.

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