SYNERGY RETAINED BY THE USTA TO EXECUTE SMASHZONE AT US OPEN
Posted by Keith Green on Thu, Sep 03, 2009
Ocean, NJ (September 3, 2009) – Synergy Events has been retained by the United States Tennis Association (USTA) to create and operate SmashZone, a state-of-the-art, 20,000 square foot interactive tennis experience free for all fans attending the US Open.
“We are thrilled to partner with the USTA to give US Open fans the opportunity to participate in fun and engaging tennis activities,” said Peter Hurley, president of Synergy Events. “SmashZone is designed to spike participation in tennis, encourage league play and extend fans’ memories beyond their US Open experience.”
The premier fan interactive attraction in tennis, SmashZone returns to the 2009 US Open after a three-year hiatus. Located in the Indoor Training Center, the 20,000-square-foot interactive experience features the QuickStart Tennis play format (tennis scaled to size for kids) on two courts, as well as on “Center Court” where there will be revolving programming each day, including special guest appearances, games, contests and exhibitions. Other activities include a Fast Serve Cage, “American Express Challenge a Pro,” “The Training Zone,” a state-of-the-art electronic backboard, “You Call the Shots” where fans can become sports broadcasters, and tennis video games.
“We chose Synergy Events for their creative approach to SmashZone and their unparalleled experience at world class sporting events,” said Kathleen Francis, Marketing and Development, Managing Director, USTA. “We are excited that people from all over the world will be able to experience the premier fan interactive in tennis at the US Open.”
SmashZone officially debuted on Saturday August 29th for Arthur Ashe Kids’ Day and will remain open through the Men’s Singles Final on Sunday, September 13.
For more information, visit www.usopen.org
About USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with 730,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open.
In addition, it owns the 94 Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics, build character and strive for excellence. For more information on the USTA, log on to usta.com.
About Synergy Events
Synergy Events specializes in mobile marketing tours, PR events, product launches, and sponsorship activation platforms for its sports and consumer-based clients.
For more than 17 years, Synergy has represented Fortune 100 companies, global consumer brands, sports sanctioning bodies and top PR firms. The company has executed events in more than 150 markets at thousands of venues, high-profile consumer locations and at the world's top sporting events, including the Daytona 500, Final Four, Olympics, Super Bowl and many others.
Synergy's home office is strategically located in Ocean, NJ, just 50 miles from New York City and within 200 miles of four of the top eight media markets.
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Contact:
Keith Green
Vice President
Marketing & Communications
732-493-4210 ext. 203
kgreen@synergyevents.com