Experiential Marketing Tip Number Four

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Today Today is the fourth entry of our "Seven Principles of Success for Experiential Marketing," so we're almost there!  Here are our Seven Principles, including's today's post: 1. Integrate your events 2.  Knowing Your Audience 3. Make it Stick! 4. Leverage Technology.5. Be authentic to your brand 6. Select the right spokesperson 7. Pick the right location

Technology is your friend!

When planning an experiential marketing event, remember that technology can be your friend and help your clients achieve their goals in an efficient manner.

Here are some practical tips on how to incorporate technology into your experiential marketing event. Let's review a few hypothetical goals that a client might have for an event and how some cool technology can help achieve them:

1. Make it Viral. Most consumers love having their picture taken at an event. There is some fantastic technology that instantly makes event photos viral and available for download and sharing. No more Polaroid photos and no waiting 24-48 hours for your picture to be available. If the client wants data capture in addition to the photo component, a simple form can be added.
2. Capture Legitimate Data. If just data capture is a priority, there are some excellent tools that can read the information off of a driver's license. This eliminates the possibility of receiving false information being passed along on a paper form.
3. Project It! Some of the coolest technology we've seen is projecting moving images onto buildings at night.  Our brilliant friends Pier and Ricardo at Klip Collective can literally make pigs fly.
4. Make My Event "Go Green." The eco-friendly wedding pictured above used a giant solar panel to power the band and other elements for this outdoor New York City event. It doesn't stop at solar panels, either. You can print on biodegradable signage, use eco-friendly inks and of course, use recyclable cups and plates if you are serving food or beverages.
5. Show it to ‘Em: Some of the technology that is out there for LED (light-emitting diode) displays is cutting edge. They are now making thin, lightweight flexible panels that can bend to almost any shape and size for LED video and graphic applications.
6. Make it "Larger than Life," but make it look Good: Believe it or not, inflatables are terrific options for huge events. Why? Digital printing and large format printers have made the awful-looking inflatable a thing of the past. The Crown Royal inflatable used for the "Your Name Here 400" reveal at the Daytona 500 last year was so realistic, people thought it was a giant bottle of the iconic beverage. [Insert small picture]

The goal of any event should be to extend the conversation long after it is over. (Studies show that 78% of event attendees will tell at least one person). Leverage technology to give your event more sizzle to so that number is closer to 100%!