Synergy Events VP Part of Experiential Marketing Workshop at MoMA on Thursday, March 4
Posted by Keith Green on Thu, Feb 18, 2010
A PRSA-NY workshop on Experiential Marketing is set for Thursday, March 4 at the Museum of Modern Art in New York City, and Synergy Events is honored to be part of the panel.
The evening program, "Leveraging Experiential Marketing to Drive PR: Planning and Executing Buzz-Worthy Events in New York City" will offer a guide to planning and executing experiential marketing events in New York City and beyond, whether it's product launch at the Museum of Modern Art, a PR stunt in Times Square, a guerrilla marketing event on the streets, or a mobile marketing tour with dozens of stops throughout the country.
The workshop, which will run from 6:00 p.m. to 7:30 p.m. and include admission to the Museum at the conclusion of the program, will also cover tips on staffing, site selection, logistics, permitting and budgets. A top 10 list of successful event tactics will also be discussed.
Panel speakers are:
- Keith Green, Vice President of Marketing & Communications, Synergy Events
- Kim Mitchell, Chief Communications Officer, Museum of Modern Art
- Nicholas Apps, Director of Special Programming and Events, Museum of Modern Art
Mary Buhay, Senior Director of Marketing for Gibbs & Soell Public Relations and Vice-President of Programming for PRSA-NY, will moderate the panel.
PRSA-NY members, ($55) non-members ($75) and students ($25) can register online here or download a registration form. Students are required to show I.D. upon arrival.
Throughout our 17 years, Synergy Events has planned and executed 9,000+ events in more than 150 markets and won dozens of industry awards. We work with Fortune 100 companies, global brands, top PR agencies and professional sports sanctioning bodies to create mobile marketing tours, PR events/stunts, product launches and sports sponsorship activation programs.
Photo credit: Timothy Hursley, copyright 2010.