US Open Ticket Sales Activation at Times Square Draws Big Crowd

Yesterday at Times Square in New York City, Synergy Events partnered with the USTA for a fun experiential event to promote the first day of ticket sales for the US Open.

From 9:00 a.m. to 2:00 p.m., fans participated in tennis-themed skills contests on a mini US Open court that Synergy Events built for the day. Fans also had the opportunity to have their picture taken with the US Open trophy, meet Patrick McEnroe and buy tournament tickets and merchandise.

Good Morning America covered the event, as anchor JuJu Chang hit balls with McEnroe to promote the first day of ticket sales and encourage fans to stop by and participate. Fans lined up as early as 7:30 a.m. on a perfect day to play tennis.

Fans who missed out on the event and did not purchase US  Open tickets on the first day of sales can visit www.usopen.org.

The event kicked off what will be a busy activation season for the tournament. Typically, many companies hold events throughout the summer to promote their brand and the tournament, which this year runs from Monday, August 30 to Sunday, September 12.