Synergy 101

Welcome to Synergy 101, a blog featuring opinions, trends, and words of wisdom from our team. Join the conversation today as we explore topics in event marketing, experiential programs sports, sponsorship activation and much more. We will also provide updates from our tours on the road, information on our experiential marketing events and the latest news from the Synergy Events home office in Ocean, NJ.

Subscribe by Email

Your email:

Follow Us on Twitter!

Current Articles | RSS Feed RSS Feed

A PR Stunt for the Ages: Building a 30-Foot M&M'S® in New York City

  
  
  
  

This timelapse video shows how Synergy Events built a 30-foot M&M'S® on June 2 in New York City's Herald Square.

 

This was one of my favorite events in recent memory for a number of reasons:

 

  1. Even in New York City where experiential events like this are much more common, a 30-foot M&M'S® still "wowed" consumers.

  2. The M&M'S® brand is iconic and the structure alone, which doubled as a concert venue, drew a big crowd. As the show was set to begin, the M&M'S® opened at its equator to reveal a stage.

  3. Star Power: the top 10 finalists from this season's American Idol performed a free concert on that stage.... inside the M&M'S®!

  4. Surprise and Delight: not only did consumers get to take in a free concert, they received free packages of the new M&M'S® Pretzel Chocolate Candies (they are awesome, by the way!).

  5. A special thanks goes out to our group of terrific, enthusiastic brand ambassadors who distributed the candies around Herald Square for the event.  

  6. Experiential events can be fairly simple or extremely complicated. This structure required engineering certification and time to carefully plan and execute. Kudos to our operations team for a job well done!

 

 

Comments

Currently, there are no comments. Be the first to post one!
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics