Synergy Events' Stan Phelps Wins Trip to Cannes

What's it like to see some of the coolest and creative event marketing programs and advertising campaigns from around the world? Synergy Events' Executive Vice President Stan Phelps recently returned from the Cannes Lions International Advertising Festival, which he called "an experience of a lifetime."  

Stan won a trip to the festival and the opportunity to participate in a seminar with some of the world’s leading brand marketers by submitting his concept of Marketing Lagniappe (www.purplegoldfish.com) to contest organizers. Stan's done some great work on his Purple Goldfish project, a personal mission to find how brands and companies around the world are giving "a little something extra" to enhance a customer's experience and retain business.

The contest was sponsored by Bridge Worldwide and featured marketing thought leaders Bob Gilbreath and Jim Stengel.  The idea behind the seminar, which included participation from marketing executives at Kraft Foods, AT&T, PepsiCo, Levi’s, IBM, P&G, Samsung and Luxottica, was to gather business and marketing visionaries to share their perspective on where the industry must shift.

Phelps said "it was amazing to connect with some of the world's most creative and leading marketers and see where the industry is headed. The trip gave me some ideas about what we can do to enhance our clients' needs at Synergy and new technology we can utilize for our events. I was also excited that so many people shared my enthusiasm for my Marketing Lagniappe concept.”

The 57^th annual festival was held from June 20-26 and attracted 8,500 delegates from 90 countries for seven days of exhibitions, screenings, seminars and classes, all presented by renowned worldwide industry leaders. In addition, the festival is the most prestigious international annual advertising awards, as more than 22,500 entries from all over the world were showcased and judged at the festival.