Synergy 101

Welcome to Synergy 101, a blog featuring opinions, trends, and words of wisdom from our team. Join the conversation today as we explore topics in event marketing, experiential programs sports, sponsorship activation and much more. We will also provide updates from our tours on the road, information on our experiential marketing events and the latest news from the Synergy Events home office in Ocean, NJ.

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Synergy Events Names Tim Heath Vice President of Brand Experience

  
  
  
  

Tim Heath Synergy Headshot resized 600

 Synergy's New VP of Brand Experience, Tim Heath

Tim Heath has been named to the newly created position of Vice President of Brand Experience, announced Synergy Events president Peter Hurley today.

 

Heath will be responsible for working with current brand clients and cultivating new brand business relationships for Synergy, a nationally recognized leader in event marketing. He will be part of the company’s senior management team and will direct the brand-side communication process, as well as generate concepts, budgets and proposals for events.

 

“I am extremely pleased that Tim is part of the Synergy Events family,” Hurley said. “His event marketing background and experience working with top brands are the perfect combination to be a leader on our senior management team.”

 

Heath has more than 25 years experience working in high profile marketing and account development positions for Sports Systems, New York Junior Tennis League, Jack Morton and IMG. His most recent position was president of English Sportswear. Throughout his career, he has worked with the Canadian Football League, CA Technologies, Merrill Lynch, Nokia and Toyota, among many others.

 

“It is a privilege to join forces with an agency that is held in the highest regard, and possesses exceptional personnel, creativity and operational excellence,” Heath said.  “I am excited to bring my brand communications experience to Synergy Events, and look forward to growing together with the team.”

 

Heath, 49, is a graduate of Boston University, where he received his B.A. in Sociology.  A life-long tennis enthusiast and advocate for the sport, he is the volunteer president of the United States Eastern Tennis Association. Heath also holds a USTA Adult League National title and was ranked #1 in the 2008 USTA Eastern section in the 45 & over doubles division.

 

He resides in New York City with his wife, Cathy and their 14 year-old daughter, Sara.

 

Synergy Events is an independent full service event marketing agency that has executed more than 10,000 events in 150+ markets on behalf of global consumer brands, dozens of Fortune 100 companies, sports sanctioning bodies and top PR firms. The company's core capabilities include mobile marketing tours, PR events, PR stunts, product launches and sponsorship activation platforms.

 

Synergy's home office is located strategically in Ocean, NJ, just 50 miles from New York City and within 200 miles of four of the top eight media markets.  The company, which celebrated its 18th anniversary last month, was recently named a Top 100 event marketing agency for the third consecutive year by Event Marketer magazine.

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