Synergy 101

Welcome to Synergy 101, a blog featuring opinions, trends, and words of wisdom from our team. Join the conversation today as we explore topics in event marketing, experiential programs sports, sponsorship activation and much more. We will also provide updates from our tours on the road, information on our experiential marketing events and the latest news from the Synergy Events home office in Ocean, NJ.

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Synergy Events Timelapse Video of SmashZone Build at 2010 US Open

  
  
  
  

 

 

For the second straight year, Synergy Events has teamed up with the USTA for SmashZone, the premiere fan interactive in the game of tennis that is open every day during the 2010 US Open.

 

SmashZone is a 20,000 square-foot interactive tennis experience for fans of all ages. This time lapse video shows some of the long hours that went into building this experience, which is located in the USTA Indoor Training Center.

 

The experience was enhanced this year by several sponsorship activation areas, including the Panasonic Full HD 3D Experience, Everyone Breathe and a gallery from the International Tennis Hall of Fame.Former Grand Slam champions Tracy Austin and Mary Joe Fernandez made appearances at SmashZone during the tournament.

 

If you are at the tournament this weekend for the men's and women's finals, be sure to stop by and see us at SmashZone before before we return next year!

 

 

 

 

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