What is a Synergy Brand Experience?

We are passionate at Synergy about creating powerful signature brand moments. 

Over the years we've been privileged to play a part in some epic moments which accelerated brand success. 

Iconic moments such as:

• Creating the World's Largest Logo
• Mooring a 40 foot Viking Ship into Times Square
• Building the World's Largest Money Machine
• Floating a 53 foot character version of the Statue of Liberty in New York's harbor
• Recreating an iconic Seattle coffee shop for one day in Bryant Park
• Erecting a lounge on top of the Madison Square Garden marquee
• Setting up a million dollar putting contest in front of the New York Stock Exchange
• Coordinating a victory lap of 10 stock cars around midtown Manhattan

These larger than life powerful moments were focused on grabbing and capturing attention.  Moments that create a foundation of meaning for the brand, providing the spark for content.  Events that provide both the media and consumers something to write, talk, tweet, blog and Facebook about.

What are the characteristics of a signature brand moment?

There are many element to consider when determining what consitutes a signature brand moment.  At Synergy we look at 5 key characteristics or r.u.l.e.s:

1. Relevant - The moment must be authentic. Don't attempt something that is gimmicky or inconsistent with the essence of your brand. The experience should convey a meaningful point of differentiation.
2. Unique - You need to own the moment with a something new, unexpected and signature.  We throw away the cookie cutter and think ICONIC.
3. Leveraged - The best moments are part of an integrated campaign. Plan on drawing upon other assets to extend the impact of the experience.
4. Engaging - It needs to draw consumers in and make them part of the story. How can they be an active part of a sensory brand experience?
5. Sticky - Your moment needs to be memorable. Is it going to stick in the minds of the media and consumer to become talkable?

Are you ready to accelerate and own the moment? Let's create a powerful signature experience that captures the heart of your customer and builds a foundation of meaning for your brand.