Union Square Events-Synergy Reviews Best New York City Event Sites

Synergy Events has executed thousands of experiential events in New York City for global brands and leading public relations agencies. We are taking a look at Times Square, Grand Central Terminal, Union Square Park, Herald Square, South Street Seaport, Bryant Park, Penn Station, Madison Square Park and the World Financial Center as some of the best event sites in New York City.

These site reviews offer helpful event tips if your brand or client is planning a media-driven product launch, pr stunt, sponsorship activation or consumer event.

Union Square Park is one of the busiest residential hubs in New York City, making it an excellent location to hold a consumer product launch or PR event. The north and south plazas are the two main areas for consumer events.

Here is Synergy’s one-minute video overview of Union Square Park:

Things we like about Union Square Park events:

• More than 250,000 people live in a half-mile radius of Union Square Park, so foot traffic is never an issue.

• Eight subway stops converge at the Park, with more than 35 million people stopping there annually.

• Media friendly: While not quite as media friendly as Grand Central Terminal or Times Square, Union Square Park is still easily accessible for the press.

• 95% of Union Square’s residents age 25 and over are high school graduates and 71% have finished college or hold an advanced degree.

• Approximately 12,000 businesses are located within a one-half mile radius of the park.

Additional tips when considering a Union Square Park event:

• The park is governed by NYC Parks Department, but Union Square Partnership is part of the application process, which can add time to receiving approvals. (A meeting and formal presentation to the Union Square Partnership board is sometimes necessary, so allow extra time for this part of the process).

• Union Square’s Greenmarket is held on the north and west plazas every Monday, Wednesday and Friday.

• Other built-in seasonal events you may have to compete with include  “Summer in the Square”, ”Harvest in the Square” and the “Union Square Holiday Market.”

• Traffic is measurably higher during lunchtime.

•  Cost: medium-to-high site fee.

Here are just a few examples of some of Synergy's event work at Grand Central throughout our 19 years:

• Staples “Shred Across America” Tour.

• Anniversary event for major US Open sponsor.

• Media/consumer event for pet food brand.

Synergy Events is a go-to event partner for PR agencies and brands. We work with high-profile venues all across the country, including Union Square Park and many others in New York City. Synergy's turnkey solution includes site selection and negotiation, fabricating event elements, staffing, permitting, and signage and branding.