Penn Station Events-Synergy Reviews Best NYC Event Sites

Today (July 14) marks the two-year anniversary of one of most unique and exciting events in our 19+ years in the event marketing business: Synergy built a lounge on top of the Madison Square Garden Marquee that David Arquette lived in for two days. The Snickers® “Bar Hunger” event was designed to raise money and awareness for Feeding® America, the nation’s leading domestic hunger organization.    

The event, which won an “Ex-Award” from Event Marketer magazine, demonstrated how successful events can be at or surrounding New York City’s Penn Station, the busiest commuter hub in the United States, serving 300,000 people every day. It is an excellent, media-friendly location to hold a consumer activation, product launch or PR event.   

Here is Synergy’s one minute video overview of Penn Station events:

Things we like about Penn Station events:

• More than 300,000 passengers pass through Penn Station every day via Amtrak, Long Island Railroad and New Jersey Transit. Six New York City subway routes also stop at Penn Station.

• Penn Station stretches from 7^th to 8^th avenues between 31^st and 33^rd streets in Mid-Town Manhattan, making it an excellent location and a media-friendly event site.

• Low cost: Site fees for the Amtrak Rotunda are reasonably priced.

• There are indoor and outdoor event options. For example, sampling can take place both inside and outside of Penn Station to capture a wider audience than commuters.

• Madison Square Garden is located here, so there are opportunities to reach a specific demographic attending a sports event or concert.

  Additional tips when considering a Union Square Park event:

• The event space inside Penn Station is run by Amtrak.

• Event space inside Penn Station on the Main Concourse at the Amtrak Rotunda is limited to a square 20’x 20’ space.

• Set up, which can be completed via a loading dock, must be finished by 7:00 a.m.

• Traffic inside Penn Station tails off considerably after the morning rush hour is over at 9:00 a.m., but outside is still ideal for engaging consumers.

• Engaging consumers is limited to the area in the Main Concourse. Events, sampling or engagement are not permitted in the main ticket-buying area or on elevators, escalators or stairs.

Here are just a few examples of some of Synergy's event work at Penn Station:

• Snickers® “Bar Hunger” event

• Crest® 3-D Whitestrips “Hostess for the Holidays” event

• Crest® Pro-Health “Summer of Sensitivity” event

Synergy Events has executed thousands of experiential events in New York City for global brands and leading public relations agencies. So far, we have reviewed Times Square, Grand Central Terminal, Union Square Parkand Penn Station. In the coming weeks, we will take a closer look at Herald Square, South Street Seaport, Bryant Park, Madison Square Park and the World Financial Center as some of the best event sites in New York City. 

These site reviews offer helpful event tips if your brand or client is planning a media-driven product launch, pr stunt, sponsorship activation or consumer event. 

Synergy Events is a go-to event partner for PR agencies and brands. We work with high-profile venues all across the country, including Penn Station and many others in New York City. Synergy's turnkey solution includes site selection and negotiation, fabricating event elements, staffing, permitting, and signage and branding.