Synergy 101

Welcome to Synergy 101, a blog featuring opinions, trends, and words of wisdom from our team. Join the conversation today as we explore topics in event marketing, experiential programs sports, sponsorship activation and much more. We will also provide updates from our tours on the road, information on our experiential marketing events and the latest news from the Synergy Events home office in Ocean, NJ.

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Synergy Events Promotes Four, Hires Three

  
  
  
  

Synergy Events is proud to announce four promotions, including Melissa Lee to Account Director, Megan Kuhmann to Account Supervisor, Leann Wilbur to Account Executive and Mike Boyce to Production Manager. Also new to the Synergy team are Evan Balter, Kelly Gayara and Gretchen Viola.

 

Lee has been promoted from Account Supervisor to Account Director. She joined Synergy in 2003 as an intern before starting full-time as an Account Coordinator. She is a 2003 graduate of Rutgers University where she received a B.S. in Exercise Science and Sport Management.  She resides in Matawan, NJ.

 

Kuhmann has been promoted from Senior Account Executive to Account Supervisor. She joined Synergy Events in 2005 after working for Special Olympics New Jersey and the Phoenix Suns. She is a 2004 graduate of University of Louisville, where she received a B.S. in Sport Administration and won three National Championships as a part of the University’s Cheerleading team.

 

Wilbur, who has worked at Synergy since 2009,  has been promoted from Account Coordinator to Account Executive. She is a 2007 graduate of Rutgers University, where she received a B.S. in Exercise Science and Business Economics. She resides in Ortley Beach, NJ.

 

As part of Synergy’s account team that plans and manages experiential events for Synergy’s clients, Lee, Kuhmann and Wilbur have collectively worked on hundreds of programs and events, including USTA’s SmashZone, got milk? Milk Mustache Mobile Tour and the Wachovia Way2Save Challenge Tour.

 

Boyce has been promoted from Operations Coordinator to Production Manager. In his expanded role, he will oversee the build and strike of Synergy’s events, lead on-site vendor coordination and manage the company’s vehicle fleet. Boyce, who started at Synergy in 2007, is a 2006 graduate of Kean College, where he received his B.A. in History with a minor in sports management. He resides in Belmar, NJ.

 

Working alongside Boyce will be Synergy’s new Production Assistant, Evan Balter, who received his B.S. in Business Management in 2011 from Pennsylvania State University. Balter participated in Synergy’s internship program before moving into his newly created role. He is a resident of Roseland, NJ.

 

Kelly Gayara is Synergy Events’ new Graphic Designer. After working as a designer for clients in the commercial and medical fields creating 3-D animated renders and promotional pieces, she joins Synergy’s creative department. She will work directly with members of Synergy’s account, marketing, and production teams to create event renders for client proposals, design marketing materials and provide creative direction for the company’s website. She received a B.A. in Digital Design, Cum Laude, from Farleigh Dickinson University in 2005. She resides in Red Bank, NJ.

 

Gretchen Viola is Synergy’s new Account Executive. Her event experience includes seasonal and temporary positions with the New York Mets, 2010 Olympic Games, Super Bowl XLV and the 2010 US Open. Her background also includes a position as the Director of Operations for a National Women’s Lacrosse company and as the Varsity Head Lacrosse Coach at Summit High School for three years. She is a 2004 graduate of Hobart and William Smith College where she received a B.A. in Sociology and International Relations, captained the varsity lacrosse team, was named a first team All-American and was ECAC Player of the Year. She resides in Keyport, NJ.

 

“I am very pleased to announce these promotions and new hires,” said company president Peter Hurley.  “Synergy’s position as a leader in the event marketing industry is a result of the hard work and dedication by people like Melissa, Megan, Leann and Mike. Adding Gretchen, Evan and Kelly reflects our recent growth working with new and existing brand-side clients, as well as our PR agency and sports league partners.

 

Located in Ocean, NJ within 200 miles of four of the top eight media markets, Synergy plans and executes experiential marketing events for top PR agencies, global brands, Fortune 100 companies and sports leagues. Synergy’s core capabilities include mobile marketing tours, PR events and stunts, product launches and sports sponsorship activation programs.

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Media Contact:

Keith Green

 

Vice President, Communications & Agency Partnerships

kgreenATsynergyevents.com

732.493.4210 ext. 203

 

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