News

World's Largest Baseball Card PR Stunt Drives Nationwide Media Attention for Topps

LAKELAND, FL (February 18, 2013) Synergy teamed up with Coyne PR last week for a PR stunt to unveil the "world's largest baseball card" to promote Topps Series I 2013 baseball cards.

The 90' x 60' card was a replica of the 2013 collectible featuring Prince Fielder. The Detroit Tigers slugger attended the event and helped unveil the giant card at a baseball field just minutes from the team's Spring Training home in Lakeland, Florida. Nearly 100 Little League players were on hand to pull off a tarp to reveal the card.

The Coyne PR team quickly helped Topps gain nationwide media attention, with stories appearing in top publications including USA TodayLA Times and the Detroit News, among many others. A story also appeared on the front page of CNN.com, was a "Top 10 Play" on ESPN's SportsCenter and was covered by dozens of network affiliates around the country. Less than 48 hours after the unveiling, the event had already generated more than 72 million media impressions.

The unveiling is the latest in a long line of "larger-than-life" signature brand experience events that Synergy has executed for more than 20 years, including launching the first brand visible from space, (KFC "Face from Space") a 53' M&M'S modeled after the Statue of Liberty ("Find Your Inner M") and the "world's largest money machine" for Wachovia's Way2Save product.

"Careful planning and flawless execution are critical," said Peter Hurley, President of Synergy, when asked what makes these events so successful. "These types of PR events are designed to drive earned media impressions and consumer buzz, so it's great to see the incredible coverage for Topps. We were happy to play a small role in the success of the event."