SUCCESS STORIES

M&M's Nascar Pringles
Wachovia I can't believe it's not butter! KFC
KIA got milk? Subway
Crown Royal USTA USA Football
quickstart tennis Staples Adidas

KIA Rio

Concept:
got milk? Mustache Mobile Tour

Challenge:
Extend iconic advertising campaign in 100+ markets/year

Result:
Averages 235 million media impressions/year

Partner:
Weber Shandwick

Participants dressed up in their best Carnival costumes Jenny McCarthy at the tour finale in Los Angeles

KIA gave away a new RIO in each of the ten markets Contestants competed for a new car and $5,000 in cash