Concept:
USA Football Road Tour

Challenge:
Promote inaugural eight team Junior World Championship featuring the USA's first ever Junior National Team

Result:
The 19-city tour has a strong social media platform, including its own microsite, http://www.usafootballtour.com/ with blog and vlog updates. Tour ambassadors “Mick and Matt" also provide updates on http://www.twitter.com/ @TeamUSAFootball. Ticket sales have increased 600% since the start of the tour.

Partner:
USA Football